A popular ad jingle sings ‘the men don’t get it’. The fact is, this gender stereotype can go both ways. Sometimes, it is the women who don’t get it and this is especially true when it comes to boys’ toys, the mythical objects that men are obsessively passionate about. From cult plastic figurines to the perfect pair of running shoes, here are just some of the things that will make the average guy on the street hot under the collar. There is no need for you to understand the mysterious attractive forces at work here – just buy them for him!

Original Fake X Kaws Companion Bearbrick
There is always a little boy in all grown men, which explains their enduring love for toys. First launched as part of Original Fake’s Spring/Summer 2009 collection, the morbidly comical Dissected Companion Bearbrick remains very much coveted among toy figurines collectors the world over. Available in varying sizes (i.e. 100%, 200%, 400% and 1000%), it is modelled after the infamous character by artist Kaws and features exposed innards and muscular tissues. All that two-dimensional blood and gore – no wonder the boys are stirred into such a frenzy.

The Kaws Companion Bearbrick retails from SGD50 to SGD300 at Ambush, #03-14, Mandarin Gallery

Bose SoundDock II
For a music junkie, there are few things as sacred as a good sound system. With the digitalisation of music, this translates to an iPod compatible dock and Bose’s SoundDock II is arguable one of the best machines on the market. With the same award-winning performance of the original SoundDock, this improved version boasts enhanced and additional features. For instance, you can now navigate your playlists with the remote control.

The Bose SoundDock II (SGD599 to SGD749) can be found at Green Light, #03-15, Mandarin Gallery

Rolex Deepsea
Men usually accessorise sparingly and often a good watch is all he needs. Designed for extreme underwater exploration, the Rolex Deepsea is made for the professional diver and those who like to push boundaries. A strikingly handsome timepiece, it is equipped with a unique chain bracelet, a bezel inlaid with virtually scratch-resistant black Cerachrom disc and a titanium caseback. Whether he is a diver or not, this will definitely win his heart.

The Rolex Deepsea is available at E’COLLEZIONE for SGD29,800

Terra Plana Evo Running Shoes
If he is addicted to the runner’s high, a good pair of running shoes is absolutely necessary to keep him injury-free. The Evo has an ultra-thin, puncture resistant sole that is ideal for urban environments. It is also lightweight and very breathable, making the running experience a stress-free one. Stripped of any frills, it simply allows your feet to move the way they are supposed to move.

The Evo retails for SGD229 at Terra Plana, #02-04, Mandarin Gallery