There are jeans and there are jeans. Cult denim label Nudie certainly does not produce the kind of low quality, faddish jeans that the fast fashion ‘revolution’ seems to demand these days. Instead, this Swedish brand walks in the opposite direction and embraced the process of creating beautiful slow denim. Utterly committed to the eco cause, the use of organic cotton is not merely a seasonal trend for Nudie. In fact, its long-term goal is to use organic cotton exclusively. More than 10 years after its founding in 2001, the company has finally fulfilled this ambitious vision with it’s A/W 2012 collection, which is made entirely from organic cotton!

More than just a gimmicky attempt to appeal to the tree-huggers among us, Nudie’s latest denim collection features pocket linings, buttons and rivets that are made from organic raw materials as well. Such attention to details should be evidence enough for even the biggest skeptics that Nudie means business. If you think that achieving 100% organic usage is a piece of cake, think again. The fabrics are developed from scratch through a painstaking process of trials and errors, which Nudie undertook in partnership with its suppliers in order to achieve the best possible results.

Nudie fan boys and girls can expect the brand’s signature impeccable fits, flattering cuts and stylish finishing in this all-organic collection. Other than the now classic Long John denim variations, one can also find the Dry Ecru Embo, Thin Finn Org and Dry Twill jeans. Take your pick from a neutral palette of black, white, grey and of course, blue (both dark and light).

If you are buying just one pair of jeans this year, make it a pair made of 100% organic cotton from Nudie – because it will simply be the best.

The completely organic Nudie A/W 2012 collection will retail at The Denim Store (#03-09-11, Mandarin Gallery) from SGD269