We saw it coming from a long way off – multi-label boutique Ambush has been churning out too much cool stuff to be contained within a single store. So, it is hardly surprising for us when Ambush02 was born recently. To play fair and to balance out the male-inclined inventory (e.g. bearbrick collectibles, Forfex sneakers, Uniform Experiment apparel) at the original store, the new store will cater exclusively to womenswear.
With clean, whitewashed interior that is decked out with minimalist, no-nonsense racks, there is little to distract the shopper from the clothes. Housing an array of conceptually exciting brands, Ambush02 is set to become the go-to place for discerning fashionistas who appreciate the under-the-radar.
Chalayan Grey Line
Launched just last September during Fashion Week, Hussein Chalayan’s Chalayan Grey Line is an exercise in simplicity and restraint. Other than the occasional splash of orange and metallic blue, the entire first collection is rendered in a clean neutral palette dominated by white. The silhouettes were carefully relaxed, elegant and very sophisticated. Immaculately constructed, refreshing sporty details have been woven into the collection, as seen in the Hood Parka and Shirt Skirt.
Having been brought up to value traditional craftsmanship and creativity by her parents, Tess Giberson’s collections are known for their remarkable details and beautiful handwork. Incorporating diverse elements into her fashion shows, including video, performance and installation, her designs are meant to be more than mere clothes; they are an experience. For S/S12, she utilized intriguing techniques of material manipulation, with a “disintegrating knit” as the highlight.
An exciting concept store located in London, B Store is the shop’s in-house label by its co-owners. Representing “classic style with a modern edge”, the clothes are unfailingly youthful and usually colourful. Drawing inspiration from art, music and film, the brand is heavily influenced by late 20th century musicians, including David Bowie and post-punk bands such as Joy Division. From quirky printed jumpers to gold-buttoned denim blouses, dressing up should always be such fun.
Ambush02 is located at 02-21, Mandarin Gallery