Most fashion houses build their secondary lines around more relaxed, casual muses than that of their main line. BOSS Orange of HUGO BOSS is no exception. While the Hugo Boss man and woman look sharp in impeccably tailored suits, their Boss Orange counterparts have a rugged, shabby chic appeal that is very different but equally charming in its own way. Designed for the stylish urbanite that is always on the move, BOSS Orange’s aesthetics are derived from the dynamic energy and authentic vibes of the world’s most vibrant cities.

The Autumn/Winter 2010 collection was inspired by the irresistible hyper-modern allure of the city that never sleeps – New York City. The looks, consisting of Big Apple staples like denim, leather and knitwear, are unmistakably New Yorker with just a touch of preppy, hipster influence. Be an armchair traveller and follow the label’s fun, bite-sized New York City guide, New York Strolling, on its Facebook fan page to get to know this fascinating city more intimately.

Moving on to the warmer climes of Spring/Summer 2011, the label shifts its gaze from cool, fashionable New York to hot, passionate Los Angeles. Made with a warm, sultry Californian summer in mind, expect unfussy, easy-to-wear separates that will be perfect for a day at the beach with sand between your toes and the salty scent of seawater in the air.

Set to be rolled out globally in February 2011, you can also look forward to the new BOSS Orange Man fragrance, which will feature Hollywood heart-throb Orlando Bloom in its campaigns.

The BOSS Orange Fall/Winter 2010 collection is currently on sale at the brand’s first freestanding store in Southeast Asia at Mandarin Gallery (#01-06). Selected pieces from the new Spring/Summer 2011 are also available in-store