In fashion, every girl has a soft spot. There are the incorrigible bag hags, the insatiable shoes addicts, the one-is-never-enough bling queens. And then there are the girls who are in love with the more private sensuality of lingerie. To varying degrees, there is a lingerie girl in every woman. Although concealed from the public eye underneath our clothes, lingerie plays an important part in creating the fantasy of dressing up – which is what fashion is all about. Well-made intimates with good support are also a must-have for health reasons. So, it makes good sense to invest in good lingerie; here are 3 brands worth dishing out your hard-earned money for.

Huit
You can trust the French to be skilled in the art of seduction, of which lingerie is a very effective tool. Huit views the female body as the ultimate medium of expression. Combining a comfortable fit with creative and modern designs, Huit pieces are made with top-notch craftsmanship. Using luxurious materials like fine lace, silk and satin, the brand’s stylish, tastefully sexy collections are so delectable it is almost a pity that they are innerwear. For every day comfort, check out Just A Kiss (the ‘invisible’ series) and Biotiful (a environmentally-friendly, organic cotton range).

Huit retails at Mandarin Gallery (#02-24) from SGD129 to SGD189

Cotton Club
Created by artisans from the fashion industry, Cotton Club was founded in 1981 to inject a fresh perspective into the lingerie market. With almost 30 years of experience under its belt, this Italian brand focuses on refinement in design, quality materials, a keen attention to detail and strict standards of workmanship. For its latest A/W10 collection, expect clean, classic shapes, an artful use of lace and bold colours such as scarlet and jade.

Find Cotton Club, among other brands, at the multi-label boutique The Lingerie Shop (Mandarin Gallery, #02-34). Retails from SGD100

Kooshi
Forget your frumpy, unattractive PJs. With Kooshi, there is no longer any excuse not to look cute when you are just being a couch potato in front of the television – after all, you never know who may drop by for a visit! Stocking a comprehensive range of sleepwear, loungewear and easy slips, Kooshi is made with the fully devoted fashionista in mind, who has to be fabulous anywhere, anytime. Yes, even at home, alone.

Shop Kooshi at its Mandarin Gallery store (#03-25). Prices start from a mere SGD35 for a set of sleepwear