JAPAN SINCE 1980 – INSPIRING A WHOLE NEW GENERATION
Japanese streetwear brand Íxi:z, makes a comeback 40 years in the making
INDIVIDUALLY BASIC – a tagline not seen in Singapore since the early 1980s, where it was closely affiliated with Japanese streetwear brand Íxi: z (pronounced ick-sees). Four decades on, Íxi:z is making an unprecedented comeback with a retail store opening at Mandarin Gallery in December 2019, and an official launch to be announced in early 2020.
Those who grew up in the 80s will fondly remember Íxi:z as an iconic brand which once encompassed everything from bomber jackets to wallets and pencil cases.
Once the quintessential streetwear brand for discerning teenagers and young adults, Íxi:z was almost nowhere to be seen by the start of the 90s. A small hardcore fan community remained devoted to the brand, and today has plans to restore Íxi:z to its former glory.
Revitalizing a brand and reshaping it for the consumers of today is no small task. But as the saying goes, class never goes out of style, and by keeping the familiar elements of the brand intact, the team behind Íxi:z are confident it will once again capture the imagination of a whole new generation of streetwear enthusiasts.
Manufactured in Japan to ensure quality, Íxi:z prides itself on a bold, measured approach to high-end streetwear. Understated, minimalist, and highly individualistic, our core values still fit neatly in today’s world 40 years after our inception.
