5 Things You Didn’t Know
Y-3 is a collaboration between Adidas and Japanese fashion designer Yohji Yamamoto. The brand was born as a fusion of the seeming opposites of sportswear and fashion.
The Y stands for Yohji Yamamoto
The 3 represents adidas’ three signature stripes
The – dash signifies the bond between the two
Launched in 2002, Y-3 pioneered the breaking down of boundaries between fashion and sport, way before the buzzword "athleisure" was born. Since then, the brand continues to be at the forefront of the high-end sportswear industry.
“Ten years ago, together with adidas we created something that did not exist before and completely projected the future. My desire was and is to make sportswear elegant and chic. adidas is a very personal inspiration to me … it enriches my creative life.“
- Yohji Yamamoto, 2011
(Photo credits: Hypebeast)
Yamamoto, an elder statesman of fashion and one of the world’s most influential and premium designer, initiated a collaboration with Adidas.
“At a certain point, I stopped seeing my clothing worn by people on the streets,” Yamamoto says. “In Japan, the three stripes were everywhere and the young crowd did not take them off even when it was time to go to bed.”
The brand has since expanded its range from solely footwear to include apparel and accessories, catering to both men and women.
The design of adidas Y-3’s trainers has its basis in classic silhouettes, to retain the essence of the classic heritage sportswear giant, Adidas. This is ramped up with Yamamoto’s approach to craftsmanship – think intricate and luxe detailing using rich, soft leathers, sleek lacing and contemporary prints, to create futuristic looking apparel and footwear.
Y-3 and Yohji Yamamoto have collaborated with Virgin Galactic, the world’s first commercial spaceline, to design and produce the full range of space apparel required for its commercial spaceflight operations – from flight suits for astronauts and pilots, to garments for staff.
Visit Y-3 at #01-05, Mandarin Gallery